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Discover the fascinating story of J.C. Penney, a retail giant facing a brand turnaround. Hear from the CEO as they focus on apparel and the holiday season. Learn about the Freemason ties of founder James Cash Penney and his rise and fall. Find out how J.C. Penney is strategizing to make a comeback in the competitive retail market. Stay tuned for insights and updates on this iconic brand.

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